Frank Health Insurance

Telling insurance like it is

Easy as.

Expensive health insurers are desperate to tell you about all the special things they offer that make them unique and marginally better than the competition. But our cover has no frills.

With our series of ads, we send it straight when it comes to health insurance.
No frills. No beating around the bush. Just self-aware ads delivered in a cheeky, irreverent, and very frank way.

Here’s what went live

Here’s what we wish that did